Bookcase to Digital Space is a signature program designed to take the valuable knowledge out of your book, and create superb learning experiences that allow for the continued scaling of your business.

Turning your book into an online course will continue the information exchange, but more importantly assist with the transformational change you want to deliver so you can deliver impact, scale, and create the lifestyle you desire.

From Entrepreneur to Edupreneur

Many entrepreneurs struggle with taking the first step of unpacking the intellectual property in their book into a structured course – they are faced with a mountain of valuable knowledge and simply don’t know how to break it down or where to start.

They become an unfulfilled author as they fail to take advantage of the valuable information they have put into the book.

That’s where we come in. We provide an end-to-end solution to design, develop and deploy your online course, taking your knowledge from the bookcase to the digital space. Allowing you to move to becoming an influential educational entrepreneur (an edupreneur) and a leveraged expert.

Our methodology helps you to convert the valuable knowledge from your book into an ecosystem of learning experiences. including a powerful online course that students can effectively engage with or without your constant involvement. This allows you to scale your business well beyond the boundaries of a traditional face-to-face course.

As you increase the scale, you also increase the visibility around your expertise, continuing to position yourself as an authoritative voice in your field. A high-quality online course can become a lucrative revenue stream for your business, expanding and evolving your profitability. 

Our Process

We have a well developed learning design process, based on years of designing and developing learning programs for large corporates, universities, small to medium enterprises and fellow entrepreneurial authors like yourself.

What's included in the program?

An end-to-end done-for-you solution to design, develop and deploy your online course, taking your knowledge from the bookcase to the digital space. 

  • Course design blueprint

    A structured blueprint of your course, outlining the course structure, assets and experiences.

  • Video Editing

    Editing of your pre-recorded assets used to convey essential course information during the program.

  • Learning asset development

    Development of course assets, such as PDFs, PowerPoint slides, basic interactive elements and images.

  • Platform implementation

    Implementation of the learning platform with branding and logo, built course structure and assets inserted into the learning platform.

Curious who is running this Masterclass?

  • Matthew Mason, Chief Learning Architect and Founder at Mavenzeal (formerly Superb Learning)

  • 24 years experience designing and delivering learning programs

  • Created 1000’s of hours of learning content for large corporates, universities and small to medium businesses

  • Published author of "Leverage Your Expertise"

  • Multi-award winning learning designer

  • Certified Learning Professional (CLP)

  • Certified Online Learning Facilitator (COLF)

  • Certified Think RAPT® specialist

Who is this program for?

This program is for any coach or consultant that has written a book but remains a frustrated author and wants to:

  • Leverage the effort and expertise they have put into their book

  • Create impact in the world by sharing their valuable expertise with many

  • Achieve amazing results and have a lifestyle business

If this is you, then book in to have a chat about how we can help.

Some kinds words from people we have helped

Frequently asked questions

I have written a book, but it is not yet published. Can you still help me?

Yes. Of course. If your book has been written and edited, and simply waiting to be published we can help to create the online course from your book. In fact, this can be a really great package where you could promote the course as part of your book launch.

How much does the program cost?

Our done-for-you program begins at AUD $10,000. This includes the development of the course structure we have unpacked from your book, the creation of the learning assets (except the videos you are recording). We have additional packages where we can do the implementation of the platform and creation of the marketing campaign. 

We also have a DIY online course that you can undertake to guide you through the process that we follow, if you are confident in creating all of the online learning assets and undertaking the platform implementation.

Apart from the program cost, are there any additional costs?

There will be additional costs, including the hosting of the learning platform that will need to be paid monthly or annually (depending on the platform and subscription package you choose). In addition, we have the capabilities to do a wide range of learning asset development. If you wanted something out of the ordinary (such as a 3D character animation) we can discuss what this would cost as an additional development cost.

Is it just an online course you help to create?

No. We help you to leverage the expertise from your book through a range of digital learning assets. This could be (and is commonly) an online course, but we can also help with creating a masterclass, workshop, cohort based program, and a range of other learning assets to fit into your experience ecosystem.

How much time will I need to devote to building the course?

The total time will depend on the length of the course, and the number of videos that you are personally recording for the learning experience. Generally we estimate between 8-10 hours of time will be spent reviewing the learning design blueprint and reviewing the course as it is being built.

How much should I sell my course for?

This is always an interesting question and one that we will explore during the course development process. The course cost can be quite varied, depending on the length of the course, the value it provides and how much personal involvement you will be providing as part of the learning experience.

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